Not to be outdone, the Boucherouite is a popular choice among berber rug enthusiasts worldwide, particularly those who have an eye for foreign art. Woven from recycled non-wool materials, they also offer a sustainable rug choice for people whose interior design is shaped by a love for the planet. The fact that these authentic rugs are so wonderfully crafted with used materials shows the incredible talent of berber women as they create spectacular works of art. There’s a reason why Boucherouite rugs are found in hotels, galleries and guest houses – their beauty truly transcends language barriers and personal tastes.

Our Mission

Based in Taroudant, Morocco, our small team of dedicated curators travel extensively around Morocco and beyond Marrakesh souk to find the rarest and most beautiful Moroccan rugs to add to our collection. We are passionate about preserving traditional practices and supporting local artisans by providing them with an opportunity to share their designs with an international audience with rugs woven using ancestral carding, shearing, and dyeing techniques. We go above and beyond to ensure each rug has its own unique character, texture and pattern that may never be replicated again.