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Around 100 miles northeast of Marrakesh, you’ll find Azilal, at the heart of the High Atlas mountains. Originally a home for the various Amazigh tribes to gather, the spot is now known for its intricately designed and decorated tribal rugs, with their bold geometric patterns. However, it’s the incredible berber symbols and motifs that truly make Azilal rugs a hit with interior designers around the world! If you’re looking for a vibrant, colorful Moroccan rug, then an Azilal piece is right for you – they typically use brighter colors, including reds, saffron, turquoise and ivory, than their Beni Ourain counterparts, which makes them the perfect fit for bohemian style interiors.
Our Mission
Based in Taroudant, Morocco, our small team of dedicated curators travel extensively around Morocco and beyond Marrakesh souk to find the rarest and most beautiful Moroccan rugs to add to our collection. We are passionate about preserving traditional practices and supporting local artisans by providing them with an opportunity to share their designs with an international audience with rugs woven using ancestral carding, shearing, and dyeing techniques. We go above and beyond to ensure each rug has its own unique character, texture and pattern that may never be replicated again.